Helping small to mid-size organizations succeed by understanding their users.
Founded on 17 years of hands-on UX experience, I turn user insights into clear direction for your organization’s growth.
Explore services
Services.
Every project is led by a senior designer with 17 years of experience, so your organization can scale the right way.
Find out if it’s worth building, before you build it.
Watch real people use your product. Fix what trips them up.
A fresh, experienced set of eyes on every screen that matters.
Make sure your product works for everyone who needs it.
Product Validation is best for.
New products, features, or services that are still on the whiteboard. Ideal when your team has a hunch, a debate, or a deadline and needs evidence fast.
User Testing is best for.
Teams who want to stop guessing. Works for websites, apps, and internal tools, whether they’re live or still high-fidelity designs.
UI Review is best for.
Live products that feel harder to use than they should. Great before a redesign, after a period of rapid growth, or when support tickets keep pointing to the same screens.
Accessibility Review is best for.
Organizations that need confidence their website or app works for everyone, whether you’re preparing for procurement, responding to a complaint, or getting ahead of it early.
How I work.
A simple, transparent process from first call to final readout.
Intro call.
A free 30-minute conversation about your goals, your users, and your timeline.
Proposal.
A fixed-fee proposal within two business days, with scope and deliverables in writing.
Research & design.
Focused work with weekly check-ins, so you always know where things stand.
Readout & support.
I walk your team through the findings, then stay available for 30 days of follow-up.
About.
Atlantico Creative is a user research and design practice for small to mid-size organizations.
Atlantico Creative was founded on 17 years of in-house and consulting experience in research and design. Working both inside organizations and alongside client teams taught me how decisions really get made, so my recommendations fit your team, your budget, and your timeline. I keep engagements focused, so you get senior-level thinking from the first call to the final readout, with no hand-offs to people you haven’t met.
Principles.
Evidence over opinion.
Every recommendation is grounded in what real users do, not what anyone assumes.
Accessible by default.
Inclusive design isn’t an add-on. It’s part of every engagement I take on.
Clear, not clever.
Plain-language findings your whole organization can understand and act on.
Meet the designer.
Senior practitioner who stays with your project from the first call to the final readout.
Orlando Arias
Product Design & Research
With 17 years of experience designing products across finance, insurance, the public sector, startups, and small business, including scaling a small business platform from 100K to 3M users for a Fortune 100 company. He holds a Bachelor of Science degree in Digital Design from Liberty University.
Questions.
Who do you work with?
Small to mid-size organizations, typically 10 to 500 employees: startups looking for product-market fit, growing companies scaling their products, small enterprise teams, nonprofits, and public-sector teams. If you have users, I can help you understand them.
Are your prices fixed?
Yes. Every engagement is fixed-fee and scoped in writing before work begins. If your needs go beyond a standard package, I’ll send a custom proposal instead.
How do payments work?
Project engagements are 50% to begin and 50% on delivery, or pay in full upfront and save 10%. The 1-week Starter Review and monthly partnerships are billed upfront. Discounts can’t be combined, and invoices can be paid by ACH or card.
Can we combine services?
Absolutely. Pairing User Testing with a UI Review is a popular combination. Book two or more services together and save 5%.
What if our users are hard to find?
Recruiting runs alongside the prototype build, so it rarely slows a project down. Specialized audiences, like niche B2B roles, can add about a week. If you’d like to recruit from your own customer list, I can usually keep Product Validation to 3 weeks.
Will you help us act on the recommendations?
Yes. Every engagement includes 30 days of follow-up support. For continued guidance while your team builds, ask about an ongoing partnership.
Is the Accessibility Review a legal certification?
No. The report documents conformance with WCAG 2.1 AA and gives your team a clear remediation plan. It can support an Accessibility Conformance Report (ACR/VPAT), but it isn’t legal advice.
How soon can you start?
Most projects begin within two to three weeks of signing. I’ll confirm current availability on your intro call.
Let’s understand your users.
Tell me about your organization and what you’re trying to learn. I’ll reply within one business day to set up a free 30-minute intro call.